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Professional Email Addresses are a Must

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Email_IconProfessional email addresses are a must in today’s networking and business world.

When choosing a company to handle my business I, like most people, want to be sure that they are able to handle the business I send their way. I look at their website. I check out any social media accounts associated with them. I look at their LinkedIn business profile. I pull up the contact info to call or email them the specs associated with the work.

This is where it gets hinky.

If I see a professional organization represented on my screen, I expect to see professional email address with a personalized domain. If a business is using a gmail account I wonder if it’s a guy in his garage or, worse, his mother’s basement. Don’t get me started with yahoo or aol accounts – and yes – they do exist.

Bob@SmithDesigns.com -vs- BobSmithDesigns@gmail.com

Google is a wonder for small businesses. If you own your domain {meaning you have your own .com} you can turn your generic gmail account into a custom account with your domain in the address. It’s so cheap it might as well be free and it takes about 5 minutes of your time. Why be BobSmithDesigns@gmail.com when you could be Bob@SmithDesigns.com? Custom email addresses finish the idea that your company is legit and ready to handle all the business coming its way.


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Pantone® Announces Marsala as THE Color of 2015

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Pantone Marsala

Pantone announces that Marsala is THE color to use in 2015. It’s a warm shade of wine with  red, burgundy and brown undertones. Check out all the ways you could freshen up your world with this snappy shade on the Pantone website.


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Jill Martin

Noir Marketing and PR Welcomes Jill Martin

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Noir Marketing and PR Welcomes Jill Martin

Jill MartinJill Martin is a communicator, designer, writer, notary public and creative problem solver with a variety of experience in both the private and public sectors. Her twenty-four years of communication and design experience range from print to outdoor signage to corporate logos. Jill has joined the team at Noir as the Communications Manager. While her primary focus will be seamless communication between clients and the Noir team, she will also be flexing her creative muscles by writing and designing.

Jill grew up in Michigan and earned her Bachelor of Science in 1990 from Eastern Michigan University with a major in Communications and a minor in Graphic Design. Jill has owned and operated her own small business for the last several years. She lives in Beavercreek, Ohio with her husband and three young children. She loves hockey, photography and the one week every year that she spends on the shores of Lake Michigan with her family.


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brain

Brain Storms Available

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brainNoir regularly works with small and medium-sized organizations with a do-it-yourself approach to their marketing solutions. We recognize that sometimes you need a sounding board for existing ideas or a brain storm for totally new ideas, so we’ve cultivated the Noir Brain Storm. In a Brain Storm session, we will sit down with you and offer a fresh perspective for your business needs. We help you identify your clients, how to speak to them and offer creative advertising ideas to fit any budget. Brain Storms are offered in 30 and 60-minute sessions. Call and schedule yours today!


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noir

Social Media is Real-Time Conversation

The biggest thing to remember with social media: it’s a real-time conversation with your customers/clients and potential customers/clients. Here is a wonderful example of what not to do. Just like walking away from a heated face-to-face argument, sometimes you need to put the Twitter and the Facebook away until you can compose yourself.


Noir marketing can create a custom solution tailored to fit your needs.